The News is:

WhatWeAre takes part in APERI SMART 2026 at the Palazzone in Colle di Val d’Elsa with an interactive architectural mapping. Thanks to Ohmega Progettazioni for lending us the canvas for a research project combining stop-motion animation, body tracking and real-time generative AI.

– September 2026

WhatWeAre will be at Bright Festival 2026 with the lecture MISUSED TECHNOLOGIES. Creativity, design, technology and freedom. See you in Florence on 16 April!

– March 2026

MIDA - Multimedia Italian Designer Alliance is born. Michele Fucci and Andrea Nadalini of WhatWeAre are among the promoters and founding members of the association, which brings together independent designers and consultants.

– February 2026