Luxardo - Corporate Museum
WhatWeAre interactive studio worked with Studio Architetti Mar, GruppoFallani and Sesto Senso on the design of the immersive spaces and the content production for the new Luxardo Corporate Museum.
A complex and fascinating job, which gave us the chance to discover an uncommon story of determination, to explore controversial aspects of recent history and, above all, to work alongside top-level professionals on a project that was not always easy.
A large immersive multi-projection opens the immersive path, telling the story of the Luxardo family from the processing of marasca cherries to the tragic Istrian-Dalmatian exodus, from a family’s drama to its will to start again.
The media server developed by WhatWeAre interactive studio made it possible to simulate the environment in real time to test the content, to carry out warping and blending in record time, and to export content directly for playout on BrightSign.
The story of how Sangue Morlacco is made is told through an indoor projection mapping, which takes visitors through the production stages, from harvesting and pressing to exporting the product.
A long documentary corridor immerses visitors in the final years of the Second World War with an 8-metre-long multi-projection, recounting the tragedy of the foibe and of the Istrian-Dalmatian exodus through documents and testimonies, narrated in the first person by Franco Luxardo.
WhatWeAre interactive studio also designed and programmed the centralised control room that runs and manages all of the Museum’s equipment.